To Bridge the Gap Between Investment and Female Founders – Scroll to the bottom to Sign

The Charter reflects our aspiration to see gender balanced investment from VCs & Angel investors at all levels across startups from early stage to Series A. Will you sign it in support of the need to see more female founders funded?

If the UK achieved the same average share of women entrepreneurs as best-in-class peer countries £200Billion would be added to the UK Economy. To help more female founders succeed right now has never been more critical.  – Rose Report

Female founders are good for business, they’re good for investors, customers, for profitability and workplace cultures, including achieving better balanced workforces.

With only 32% of entrepreneurs in the UK being a woman, we see an untapped economic potential for growth that could add 1.1mn new businesses to the UK.


The Charter

[bctt tweet=”I’ve signed The Charter which reflects my aspiration to see gender balanced investment from VCs & Angel investors at all levels across startups from early stage to Series A. Will you sign it in support of female founders?”]The 200BnClub funding initiative commits to supporting the progression of women led UK based startups from early stage to Series A to intelligently decrease the gender gap prevalent in the investment landscape by initially targeting Stage 1 (Deal Flow) and Stage 2 (Pitch) of the investment process.

The initiative is targeted towards  female founders or co-founders who own significant founder equity (not options) in the business. We conduct thorough due diligence and we discourage participation from teams that are attempting to use female team members as a tick box exercise. Diversity without inclusion is ineffective.

Much needed role models

As well as getting investment to female founders, we need to shine a light on the female founders who are already succeeding to:

  • Act as role models for other women to become founders and secure investment.
  • Normalise the idea of women running successful businesses and receiving funding from VCs and Angel investors.

The more traditional VCs see and hear of the successes of women led companies, the more likely they will be to want to invest in women led businesses.

Updating the Pitch process

We help remove the bias in the pitch process by preparing women face and redirect prevention questions asked by VCs (male or female) towards highlighting their strengths in delivering success.

This type of questioning, mostly directed at women, significantly reduces the likelihood of investment and the amount of investment by 5 times, therefore it is vital that female business owners are prepared not only to cope, but change the narrative of a consciously or unconsciously biased pitch.

We create a more balanced discourse around investment that matches the most compatible investor to the founder: someone who believes in the company’s vision and profitability.

Building the ecosystem

Data shows that approaching a VC through one’s network is of utmost importance as 82% of startups receiving investments have received a “warm” introduction and are 13 times more likely to reach the Investment committee.

With All-female and mixed gender team less likely to have a warm introduction than all-male team,  we aim to  level the playing field through introducing our cohort to the various VC and Angel investors in our network.

Additionally, venture capital firms with female investment partners are four times more likely to invest in female CEOs (Dubow & Pruitt, 2017). There has been significant improvement of women regarding representation in junior-level roles, we need to see this continue into senior roles.

[bctt tweet=”Data shows that approaching a VC through one’s network is of utmost importance as 82% of startups receiving investments have received a “warm” introduction and are 13 times more likely to reach the Investment committee.”]

Why is this Charter needed?

Despite various studies demonstrating:

  • Female led companies generate twice as much as male-led companies (Source: BCG Group)
  • Businesses with female founders have higher annual valuation increases (Source: International Finance Corporation)
  • Businesses with females in senior positions are 25% more likely to outperform on profitability than those without women (Source: McKinsey)
  • Creating an environment where women start and scale businesses at the same rate as men could add nearly £250bn to the UK economy (Source: Barclays)

The funding stats globally and in the UK remain woeful.

Globally women receive less than 3% of all VC funding, and the 2017  British Business Bank study showed that all UK female led teams received less than 1% of all VC funding, with mixed teams receiving just 11% of all VC funding.

We’ve seen a set back for women in 2020 as they  have been more adversely affected by COVID as they take on the bulk of the care and home schooling responsibilities, and are more likely to work in or run businesses that have been negatively impacted by COVID and lockdown measures.

Additionally, while VCs invested record breaking sums in 2020 they did so in fewer ventures, resulting in less funding going to female founders.

Your support

Signing this Charter pledges your support to see more female founders funded and your recognition that this is an important and much needed economic as well as social change.

When you sign this Charter you’ll receive a badge you can share on your website, across social media, add to your email signature to make your pledge public and raise visibility of this issue and the need for change.

We, and all female founders, thank you in advance and please do share now with your network.

Target: 2000 Signatures Received: 170


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Reasons for signing

Total Signatures: 170

Ann-Marie Kinlock

Feb 18, 2022 at 04:31 pm

roberta stringer

Feb 9, 2022 at 03:40 pm

Tracey Carr

Feb 9, 2022 at 02:50 pm

Unconscious bias is rife!

Cristina Mota Capitão

Feb 9, 2022 at 10:52 am

Lucy Hall

Feb 9, 2022 at 10:48 am

Tanya Southworth

Feb 9, 2022 at 08:21 am

Lisa Gibbons

Feb 3, 2022 at 11:17 am

Jennifer Clamp

Dec 18, 2021 at 07:24 am

I work with female founders. To borrow words from Saloni Bhojwani “ When you invest in women you invest in the people who invest in everyone else. And you create virtuous cycles and a more resilient startup ecosystem.”

Elena Rivers

Dec 15, 2021 at 09:05 am

Ashleigh Bishop

Sep 20, 2021 at 02:49 pm

Michele Veldsman

Aug 14, 2021 at 08:33 pm

Amanda Philpott

Aug 12, 2021 at 12:09 pm

I'm signing because I know supporting female founders is the best opportunity for everyone to improve the economy as a whole.

Olivia Sibony

Aug 9, 2021 at 01:13 pm

We need to increase the diversity of founders in order to bring about new perspectives on businesses that can tackle some of the world's greatest challenges. Without fresh perspectives we are at risk of repeating the same mistakes again.

Samantha Piddington

Jul 22, 2021 at 02:31 pm

We need to level the landscape and provide equal opportunity and equal access to women looking to scale their businesses

Tee Ganbold

Jul 6, 2021 at 11:42 am

I believe female founders need to help each other.

Lucy Wilson

Jun 28, 2021 at 09:04 am

Aisha Natamkar

Jun 25, 2021 at 08:02 am

Kwasi Affum

Jun 24, 2021 at 06:27 am

Zoe Chowney

Jun 22, 2021 at 10:53 am

Nicola Martin

Jun 20, 2021 at 05:22 pm

To support female founders

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