About

We change who gets backed.

The 200Bn Club exists to recognise overlooked talent, get it backed and scaled — and to prove, with data, that doing so pays. The name is the prize: the Rose Review's £200bn, added to the UK economy if women founders were backed the way men are.

Dr Amber Ghaddar and Bridget Greenwood, co-founders

Why we built this

We are female founders. We've felt, first-hand, the pain of raising and of taking a company to the next stage — and we've sat on the other side of the table as investors too. Between us that's more than twenty years raising, building, investing and watching how capital actually gets allocated.

The same pattern, too often: a strong founder with a real business, turned away or quietly passed over, never told why, left to guess. For women raising venture capital the gap is wider and the room is colder. We've been opening access to investors for overlooked founders since 2022.

We didn't want to write another piece about the problem. We wanted to hand founders the thing the system keeps back — the honest read, the investor's real reasoning, and a plan to act on it before the meeting that matters.

Our mission

Capital should follow performance.

The 200Bn Club commits to moving women-led and overlooked startups from early stage through to Series A, and to closing the gender gap in investment by starting where it bites hardest: deal flow and the pitch. Female founders are good for business, good for investors, for customers, for profitability and for the workplaces they build. Capital should follow performance; today it follows familiarity. We build the data, the training and the networks that let investors back the best founders, not just the ones who look like the last deal.

How we got here

From one cohort to 750+ assessments.

Our first cohort, in 2022, proved the model: 75% raised term sheets and one closed a $10M Series A. The hands-on approach didn't scale, but across hundreds of hours with founders we learned what works and what it takes. That's what won us Breakthrough Founders, the national programme backed by Innovate UK. And it's why the Playbooks exist: we built what each one covers from the gaps our Fundability Reviews surfaced for over 750 assessments. Diagnose, fix, prove — now open to any founder, not only a cohort.

Co-founder

Dr Amber Ghaddar

Amber co-founded AllianceBlock, founded in 2018 to rebuild capital markets with emerging tech, which reached a $200M+ valuation. She spent more than seven years between Goldman Sachs and JP Morgan in London, first in structured solutions and later in fixed income trading and macro systematic strategy. She holds a PhD in molecular medicine and three master's degrees, including one in technology and microelectronics and another in neurophysiology, which is why biotech and deep tech are two sectors close to her. A crypto thought leader quoted across Forbes, Bloomberg and the BBC, a university guest lecturer on cryptocurrencies, a TEDx speaker and an angel investor, she designed and built the proprietary engine that powers our assessments.

Co-founder

Bridget Greenwood

Formerly an Independent Financial Adviser, Bridget was the first equity partner at BCB Group, which went on to raise a $60 million Series A. She is a Y Combinator 2019 graduate and founded The Bigger Pie to support women in tech, building a network and an active community around role models, leadership skills and getting female founders funded. As one of the community leaders at LFMW (Let's Fund More Women), she produced the report drawing on research and feedback from the women who applied for the grant, capturing their experiences, and worked with Innovate UK to make changes. She was invited into the Women in Innovation Community Forum.

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