The Playbooks
Operator-led courses, matched to your stage and sector, built from the real reasons founders stall. Your Fundability Review names your gaps and builds your curriculum — the exact Playbooks to work through, in the order to take them.
Your curriculum
Most course libraries leave you guessing where to start. Yours doesn't. Your Fundability Review scores you on six pillars, names where you're weak, and turns those gaps into a ranked curriculum: the specific Playbooks for your stage, your sector and your actual scores, in the order that closes the round fastest.
Your personalised curriculum comes with your Review. The Playbooks are sold separately while we roll out.
Browse the library
Three stages — Pre-Seed, Seed and Series A — with dedicated tracks for SaaS and AI, biotech and deep tech, fintech and consumer, on top of the core set every founder works through.
01
You haven't proven real demand or found your first customers.
02
Your product, pricing or early pilots aren't producing commercial evidence.
03
Your technical proof, IP or regulatory position won't survive diligence.
04
You don't yet have a repeatable way to win and grow customers.
05
Your economics or model don't hold up to investor maths.
06
Your narrative and deck don't land the opportunity.
07
You're not ready for the raise or the diligence that follows.
08
The business still runs through you and won't scale.
09
You can't yet turn the technology into deals.
What's inside a Playbook
Built from data, not theory
Every Playbook exists because we watched founders lose investors on it. It began with our first cohort — 75% raised term sheets and one went on to a $10M Series A — which taught us, hour by hour, what founders actually need to fix. The assessment now surfaces those same gaps at scale.
Mapped by stage and sector, because the gaps in biotech, deep tech, SaaS, fintech and consumer are not the same. You get the courses that fit where you are, not a generic syllabus.
How the Review routes you
Team & Mindset
Team, operations and scaling
Market, ICP & Competition
Market validation and first customers
Product, Moat & Risk
Product design, pricing and early pilots · Technical validation, IP, regulatory and compliance
Traction, Economics & GTM
Go-to-market, sales and growth · Revenue model, unit economics · Commercial partnerships
Financial Awareness
Revenue model, unit economics and financial model
Terms Attractiveness
Investor materials and pitch narrative · Fundraising strategy
What founders realise
Our founders realise, as they work through their Playbooks, what it takes to be investor-credible: sharper choices, evidence instead of optimism, and better descriptions of what they already have.
Founders stop guessing what investors want and see what they actually expect. One put it as "seeing what's expected from across the desk rather than making my own assumptions" — particularly for technical founders learning to commercialise.
Founders who thought they had this nailed found the gap. In their words, it "made us really fundamentally understand the difference between the metrics that we use within the business and the [ones] that are valuable for investors."
Even founders who'd pitched for years rebuilt theirs: "despite having pitched a huge amount, the pitch we've developed is fundamentally different, and I have an enormous amount more confidence in the raise."
The Playbooks hold the mirror up early, sometimes bluntly, so founders fix the gaps themselves. "I'd rather do the work beforehand than find out in the middle that we haven't got it right."
The work doesn't stay in a workbook. A founder whose investors had been pushing for a down round shared their workbook-derived memo; the investors "didn't argue the valuation at all" and it "materially changed their understanding of the business."
Pricing
Your Fundability Review is £495 and builds your curriculum. Per-Playbook pricing is coming shortly. Soon you'll be able to buy your Review and up to 10 Playbooks together as one bundle.
